Director Digital & eCommerce - Amazon

Location:

Allegan, MI, US, 49010

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.

External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

Perrigo is the world's largest manufacturer of over-the-counter ("OTC”) self-care products. Perrigo holds major market presence across Skincare, Pain, Upper Respiratory, Nutrition, Digestive Health, CBD, Oral Care, Cough/Cold and Women’s Health.

Along the journey, Perrigo has expanded into not only store brand offerings, but also a best-in-class branded powerhouse in key segments, with iconic brands such as Nasonex®, Burt’s Bees®, Plackers®, REACH®, FireFly®, SteriPod®, Gerber Good Start®, Prevacid®, Mederma®, ACO Skincare® and more.

Description Overview

This is a leading role within the organization to outline the strategic growth roadmap for Amazon. High profile and highly impactful position to define, build and uncover current and new levers for the organization. Intentionally connecting the operating practice (commercial/supply) with multi-routes to market (1P/3P), suite of marketing services to build brands, last-mile fulfilment services to reach consumers, while seeking opportunities to look at Amazon through a lens that unlocks its true potential.

Scope of the Role

• Strategy and Growth: Develop and achieve both short and long-term Amazon growth development strategies for Perrigo CSCA Store Brand and Branded Businesses

• Global Impact: Partnership with Global Amazon lead(s) building best-practice(s), strategic synergies and assessment of Amazon as a growth engine for Total Perrigo

• Insights-Led: Unleash data and metrics around financial, category, brand, and shopper trends to maximize market share, sales, and channel contribution - ultimately influencing through data to impact the current and future business

• P&L: Own and Drive the Amazon CSCA P&L; Annual Operating + Long-Term Plan Development

• Product Portfolio: Own Amazon assortment and architecture; Collaborating across BUs, Supply Chain to lead recommendations, assumptions towards volume, profit, share

• Integration/Collaboration: Actively integrate Amazon within overall business strategies for CSCA; Building collaborative strategies and business plans across Business Units; Digital Marketing and Investment Strategies

• Roadmap Management: Define product/innovation roadmap(s) based on business strategy, growth platforms/pillars and voice of customer

• Team Leadership: Lead and develop a high performing team; People + Performance + Impact; Creating new spaces to growth

• Measurement & Analytics: Develop robust reporting tools and KPI's to understand consumer behavior, advertising ROI, measuring organic search ranking

• Account Management: Contract Negotiations and manage trade investment to create customer and company value by consistently measuring and enforcing trade terms, pricing and identifying opportunities for improvement; Customer development strategies to deliver consumption and sales growth targets

• Consumer/Shopper: Map out shopper experiences across digital touchpoints to drive conversion and unlock growth across Amazon

• Value Creation: Drive & Strengthen “Trusted Category Advisor” position at Amazon to drive joint value

• Market Research: Co-Develop Learning Agenda with Insights Lead at Amazon to improve competitive retail position, consumer targeting, experience and conversion on the platform

Experience Required

• Typically 12-15 years of recent hands-on Amazon experience leading team to build as a Global growth entity and partner

• Bachelor's degree in business, marketing or related field

• Preferred experience within health and wellness and/or Private Brands, CPG, Brand Building

• Experience from an end-to-end perspective; digital strategy, development of digital commerce roadmap through full lifecycle implementation; emphasis for this role is the overall strategy development and the operational model to support Amazon as a growing channel

• Advanced Seller Central and 3PL experience

• Bring your Amazon specific experience to chart a course for the organization's approach to growth and retention on the platform

• Excels as a Catalyst transforming and translating insights into actionable commercial recommendations. Champions new ways of collaborating internally and externally to drive customer experience (CX), marketing strategy, product/service strategy or Go-To-Market

• The successful candidate will possess a proven background working with consumer products within the Amazon platform, have the analytical skills to be hands-on in the analysis of business

• Experience expertly analyzing purchase behaviors, marketplace trends, data and sales analytics to create actionable plans to manage the fast-evolving operational metrics and requirements to maintain contribution

• Possess the communication skills necessary to translate analytics into strategic initiatives toward revenue and profit goals

• Holding high standards and expectations for strategic thinking and excellence in execution

• Confidence working independently in high exposure situations with limited oversight, demonstrating a desire to be a critical player on a must-win team

External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better. #DIV