Lead Analyst Digital Marketing

Location: 

Grand Rapids, MI, US, 49503

On Site/Remote: Remote 

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold.  Help us do it.


 

Description Overview

Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold.  Help us do it.

 

We are looking for a Lead Analyst Digital Marketing to join our Business Insights & Analytics Team in Grand Rapids, MI or Chicago, IL.  Remote locations can also be considered.  

 

Scope of the Role

  • Leads digital marketing programs and executes digital marketing campaigns and activities across the Company’s portfolio.
  • Develops, gathers, analyzes and evaluates marketing campaigns, marketing channels, related business financials and web analytics data to help guide business decisions using data and statistical analysis.
  • Creates models and recommendations for marketing initiatives to support ongoing improvements in sales and profitability.
  • Develops meaningful metrics that communicate marketing performance results tied to strategic objectives.
  • Executes on a variety of projects including building out new marketing campaigns and strategizing best practices for digital marketing.
  • Participates in digital campaign management, digital initiatives, and campaign analytics for large, complex and/or multiple categories.
  • Leads, trains and mentors digital marketing analysts.

Experience Required

A bachelor’s degree or equivalent is required.

Typically a minimum of 8 years work experience is required.

Ability to develop and manage professional staff is required.

Data visualization software knowledge/experience (Tableau, Power BI).

Strong data analytic mindset.

Statistical modeling is a plus.


We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better. #DIV


Nearest Major Market: Grand Rapids