Trade Activation Manager - Commercial, Strategy & Implementation(CS&I)


Budapest, HU, 1138

Description Overview

Join us in making lives better! We are on an exciting journey of change and continued growth across our Global business. Perrigo's Commercial Strategy & Implementation (CSI) team is a mission-critical function that represents the voice of the shopper & customer within the commercial teams. We bring the outside world in to ensure our internal plans are fit for the market.

We are excited to be recruiting for a CS&I Trade Activation Manager to join our Hungary Team based in our Budapest office.

This position will suit an FMCG/OTC professional who is seeking a new challenge and has the desire to make a difference. As a CS&I Trade Activation Manager you will be responsible for leading commercial activation and execution in trade as part of the local commercial strategy and implementation team. Main objectives are driving commercial results and delivery of brand and trade objectives for Perrigo Hungary across brands and trade channels. The role involves close cross functional interaction across the Hungary / CEE business, particularly sales and marketing.

If you want to make a positive impact whilst working alongside brilliant people, then read on.

Perrigo Company is dedicated to Making Lives Better Through Trusted Health and Wellness Solutions, Ac-cessible to All. Help us do it!


Alongside a competitive salary and benefits package, we will offer you:

  • The environment to be empowered to take responsibility and work independently with the chance of making a real impact
  • Cafeteria, private healthcare, Employee Assistance Program, laptop and mobile phone
  • Hybrid working: 3 days in the office per week 
  • Modern and friendly offices located in the 13th district and an international work environment
  • Continuous learning and self-development opportunities

Scope of the Role

  • Develops and delivers the brand / channel / customer toolkit that enables the commercial team (Sales, Mar-keting and CS&I team) to deliver the commercial strategy, tactics, POS execution, and category / brand edu-cation in trade in line with regional guidance. This includes preparation and delivery of concept sells and sales / trade engagement days for relevant brands/categories, setting clear commercial guidelines for trade spend investment and working with the Field Sales Team and Account Managers to tailor the category/brand plans to their customers.
  • Supports the definition of where to play and what it takes to win for the relevant categories and brands. Hence setting out a clear commercial & category strategy and translating this into the tactics that the sales team need to execute (Price, Promotion, Distribution, Display and Merchandising).
  • Be the category expert in relevant categories, using insight to shape internal strategy and deliver results ex-ternally. Develop external relationships with commercial and category contacts in line with partner contact plans, including presenting / selling category strategy & insights directly to account contacts, together with the account management team.
  • Tracking of sales fundamentals (market share, distribution, share of promo/shelf/SKU, display execution) for relevant categories, and development of plans to improve. Analyse in store activity to understand return on investment in order to improve future activity. Reporting to Commercial Exec and Exec team on initiative performance, highlighting opportunities and barriers to success, and recommending course correction plans.
  • Lead the commercial input for relevant brands and NPDs in the stage gate and budgeting process, providing customer, category and shopper input into brand plans.
  • Lead the Trade/Shopper Marketing agency relationship to collaboratively design and flawlessly implement the toolkit that enables the sales team to deliver excellence at the point of purchase across categories and channels

Experience Required

  • Minimum 3-4 years of commercial experience, preferably from various fields of sales / key account man-agement / trade marketing / shopper marketing / brand management in FMCG or OTC sectors
  • University degree in a business related subject
  • Must have experience that demonstrates a track record in achieving commercial targets through effective implementation and execution of business plans
  • Personal drive to learn & grown, collaborate, and deliver results across cross functional teams and ability to prioritise various demands from internal and external customers
  • Excellent commercial awareness and drive, business acumen, presentation, analytical and financial skills
  • Resilient, drives results and action oriented with great time management and prioritisation skills
  • Strong Excel and PowerPoint skills
  • Entrepreneurial approach
  • Fluent English and Hungarian