Senior Manager Commercial Strategy & Implementation - Central Sales Team


Chatillon, FR, 92320 Zurich, CH, 8001 Budapest, HU, 1138 Metamorfosi Athens, GR, 14451 Vienna, AT, 1030 Oslo, NO, 484 Belgrade, RS, 11000 Saint-Malo, FR, 35400 Rome, IT, 148 Oborishte Region, BG, 1517 Sant Cugat del Valles, B, ES, 8174 Plelo, FR, 22170 Dublin, IE, D02 TY74 Nazareth, BE, 9810 Jette, BE, 1090 Horsholm, DK, 2970 Porto Salvo, PT, 2740-262 Wevelgem, BE, 8560 Chatillon Cedex, FR, 92320 Herrenberg, DE, 71083 Bratislava, SK, 821 01 Lisbon, PT Warsaw, PL, 02-653 Kyiv, UA, 2099 Istanbul, TR, 34732 Bucharest, RO, 12423 Madrid, ES, 28046 Stuttgart, DE, 70173 Rotterdam, NL, 3062 CE Kista, SE, 164 07 Rome, IT, 00147

Description Overview

Exciting opportunity for a senior professional to join the Central Sales Team, Consumer Self-Care International ( CSCI) team. This role offers a remote working pattern and can be based in any of our locations across Europe. You will be responsible for Customer Strategy & Implementation (CS&I) Planning and Execution. This is a mission-critical function that represents the voice of the shopper & customer within the Category & Brand teams to add value to the business by maxing out our internal plans with better fit for the market and develop Brand Success Models & DVRPs guidelines for Best In Class Execution in the markets.


Scope of the Role

Leading the vision for the Commercial & Shoppers’ Strategies & Implementation (Brands & Categories scope to be defined in consistency with Tier Brand priorities)

  • Defining the Commercial & Shoppers Strategies and Guidelines for Implementation that can be used internationally and can be adapted & tailored in local markets 
  • Leading a winning omnichannel strategy for the core priority brands & categories
  • Impacting & influencing the central-lead categories’ & brand strategies with commercial & shoppers’ centric lenses:  New Product Development, Portfolio Management, Development of communication and brand assets (tailoring for POS & Customers), and building of the Middle to Long Term Vision of Category Development
  • Developing the critical enablers for a successful omnichannel expansion strategy  (Concept Sells, Launch Packages, Detailing supports, for online & offline channels) gathered in a Brand Success Model and defining the relevant KPIs vs how success should look like
  • Translating the Marketing Brand Plans into Brand Success Models providing guidance and summary for : Category-Brand Foundation & Insights / Omnichannel Strategy / Omnichannel DVRPs for Best in Class execution
  • Integrating inputs of the whole Central Sales team & insights of local commercial & shoppers entities to fuel categories’ and brands’ strategies
  • Supporting the Director of CS&I in coordinating and supporting countries in using the international model to execute their business strategies and initiatives by sales channels on core categories
  • Contributing to the development of a powerful team of local CS&I experts by providing guidelines to ensure strategies are executed at local level with consistency and added value
  • Fueling the content to lead the Category and Channel Development Capabilities agenda within the local teams
  • Positively influences, collaborates with and communicates to the stakeholders in the corporate headquarters, operating regions and operating countries to achieve the successful execution of the CS&I strategies   
  • Develops and implements CS&I commercial & shopper tools and processes enabling consistent implementation and tracking throughout categories and regions.

Experience Required

  •  An accomplished commercial leader - resilient and manages challenging situations with ease and respectful challenge.; is looked to for direction in crisis; faces adversity head-on; energized by tough challenges.
  • Strategic Agility:  Sees ahead clearly; is future oriented; paints credible pictures and visions of possibilities and likelihoods; creates competitive and breakthrough strategies and plans.
  • Learns on the Fly:  Learns quickly and relentlessly when facing new problems; open to change; experiments and will try anything to find solutions; enjoys the challenge of the unfamiliar.
  • Organizational Agility & Political Savvy: Knows how the organization works; gets things done through formal channels and informal networks; manoeuvres through political situations by anticipating land mines and planning approach accordingly.
  • "Omni-Channel" Business Acumen:  Understands the complex external environment and internal workings and constantly adapts framework for solving business challenges with the evolution of the landscape.
  • Minimum 5+ years of increasing responsibility within CPG or the Consumer Health industry.  Minimum five years of experience in sales, business planning, customer marketing or relevant roles leading teams.
  • Experience managing analytically rigorous corporate programs
  • Experience with's, omni channel integration
  • Experience with international scope
  • Experience within Shopper & Trade Marketing and Sales 
  • Ability to create strategies, processes and controls to ensure top-notch execution of various programs including trade funds management.  Also has an understanding of S&OP, Stage Gate and other planning processes.
  • Proven ability to translate sales data and business intelligence into insights informing the development of sales strategies.