Senior Manager Commercial Strategy & Implementation - Central Sales Team

Description Overview

Exciting opportunity for a senior professional to join the Central Sales Team, Consumer Self-Care International ( CSCI) team. This role offers a remote working pattern and can be based in any of our locations across Europe. You will be responsible for Customer Strategy & Implementation (CS&I) Planning and Execution. This is a mission-critical function that represents the voice of the shopper & customer within the Category & Brand teams to add value to the business by maxing out our internal plans with better fit for the market and develop Brand Success Models & DVRPs guidelines for Best In Class Execution in the markets.

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Scope of the Role

Leading the vision for the Commercial & Shoppers’ Strategies & Implementation (Brands & Categories scope to be defined in consistency with Tier Brand priorities)

• Defining the Commercial & Shoppers Strategies and Guidelines for Implementation that can be used internationally and can be adapted & tailored in local markets 
• Leading a winning omnichannel strategy for the core priority brands & categories
• Impacting & influencing the central-lead categories’ & brand strategies with commercial & shoppers’ centric lenses:  New Product Development, Portfolio Management, Development of communication and brand assets (tailoring for POS & Customers), and building of the Middle to Long Term Vision of Category Development
• Developing the critical enablers for a successful omnichannel expansion strategy  (Concept Sells, Launch Packages, Detailing supports, for online & offline channels) gathered in a Brand Success Model and defining the relevant KPIs vs how success should look like
• Translating the Marketing Brand Plans into Brand Success Models providing guidance and summary for : Category-Brand Foundation & Insights / Omnichannel Strategy / Omnichannel DVRPs for Best in Class execution
• Integrating inputs of the whole Central Sales team & insights of local commercial & shoppers entities to fuel categories’ and brands’ strategies
• Supporting the Director of CS&I in coordinating and supporting countries in using the international model to execute their business strategies and initiatives by sales channels on core categories
• Contributing to the development of a powerful team of local CS&I experts by providing guidelines to ensure strategies are executed at local level with consistency and added value
• Fueling the content to lead the Category and Channel Development Capabilities agenda within the local teams
• Positively influences, collaborates with and communicates to the stakeholders in the corporate headquarters, operating regions and operating countries to achieve the successful execution of the CS&I strategies   
• Develops and implements CS&I commercial & shopper tools and processes enabling consistent implementation and tracking throughout categories and regions.

Experience Required

•  An accomplished commercial leader - resilient and manages challenging situations with ease and respectful challenge.; is looked to for direction in crisis; faces adversity head-on; energized by tough challenges.
• Strategic Agility:  Sees ahead clearly; is future oriented; paints credible pictures and visions of possibilities and likelihoods; creates competitive and breakthrough strategies and plans.
• Learns on the Fly:  Learns quickly and relentlessly when facing new problems; open to change; experiments and will try anything to find solutions; enjoys the challenge of the unfamiliar.
• Organizational Agility & Political Savvy: Knows how the organization works; gets things done through formal channels and informal networks; manoeuvres through political situations by anticipating land mines and planning approach accordingly.
• "Omni-Channel" Business Acumen:  Understands the complex external environment and internal workings and constantly adapts framework for solving business challenges with the evolution of the landscape.
• Minimum 5+ years of increasing responsibility within CPG or the Consumer Health industry.  Minimum five years of experience in sales, business planning, customer marketing or relevant roles leading teams.
• Experience managing analytically rigorous corporate programs
• Experience with retailer.com's, omni channel integration
• Experience with international scope
• Experience within Shopper & Trade Marketing and Sales 
• Ability to create strategies, processes and controls to ensure top-notch execution of various programs including trade funds management.  Also has an understanding of S&OP, Stage Gate and other planning processes.
• Proven ability to translate sales data and business intelligence into insights informing the development of sales strategies.