Associate Brand Manager - Emerging Brands

Location:

Grand Rapids, MI, US, 49503

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.

External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

Description Overview

We are currently looking for an Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team in Grand Rapids, MI.

Scope of the Role

Competitive Surveillance & Reporting: Lead monthly performance reporting based on consumption data. Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed.
Social & Digital Media Planning: Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Focus on ways to build first party data, learning and awareness in 2022 and beyond.
Social & Digital Media Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online Shopper strategy to support customer specific business objectives and merchandising plans.
New Product Development: Analyze and uncover business opportunities grounded in consumer insight. Own new product forecasting and demand planning.
Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs.
Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc.

Experience Required

A bachelor’s degree in Business, Marketing or a related field is required; Master’s Degree/MBA preferred.
2+ years of experience. 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills.
Requires the ability to influence without authority internal teams.
Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required.
Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.

External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better. #DIV