Associate Marketing Manager - Healthy Lifestyles


Grand Rapids, MI, US, 49503

On Site/Remote: Partially Remote 

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold.  Help us do it.


Description Overview

We are currently looking for an Associate Marketing Manager to join our Perrigo Marketing Team. The Associate Marketing Manager will be responsible for supporting the management and growth of the Healthy Lifestyles category. It is expected that this individual be able to work from our new, Grand Rapids headquarters three days per week.  

Scope of the Role

  • Support the development and execution of category strategy to achieve business plan objectives and category growth
  • Act as marketing lead of assigned product development projects from conception through launch
  • Provide sound business cases to support investments and ensure the project(s) deliver on key project milestones
  • Develop compelling selling materials, which may include new product launch material, marketing promotion recommendations and consumer insights, focused towards increasing Store Brand share in the existing marketplace
  • Analyze product performance and marketplace data to identify category and consumer trends and translate findings into actionable plans
  • Partner with Commercial Strategy, Sales, and Cross-Functional teams to develop and implement tactics that align with category strategies
  • Identify adjacencies for innovation (product or channel) to deliver consistent category growth
  • Up to 20% travel

Experience Required

  • Bachelor’s degree in business, marketing, or a related field
  • Minimum 6 years relevant marketing experience
  • Strong analytical skills and business sense in sophisticated data environment. Must be comfortable mining and analyzing data, then developing clear and actionable insights
  • Experience working with syndicated data, i.e. IRI/Nielsen
  • Good understanding of marketing principles and a natural curiosity and passion for understanding the needs of consumers and customers
  • Ability to manage and prioritize multiple projects within scheduled timelines
  • Self-motivated and exhibit an entrepreneurial spirit
  • High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, creative problem solving and decision making

Preferred qualifications:

  • OTC and/or pharmaceutical industry experience
  • CPG industry experience
  • Experience in product management with P&L exposure and understanding

We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better. #DIV

Nearest Major Market: Grand Rapids