Senior Associate Marketing Manager Digestive Health
Grand Rapids, MI, US, 49503
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
Perrigo Company is dedicated to providing the best self-care for everyone. To help deliver on this vision, we are currently looking for a Sr. Associate Marketing Manager to join our Perrigo Marketing Team in our Grand Rapids, MI facility. The Sr. Associate Marketing Manager will be responsible for supporting the management and growth of the Digestive Health category.
Scope of the Role
- Support the development and execution of category strategy to achieve business plan objectives and category growth.
- Act as marketing lead of assigned product development projects from conception through launch.
- Support sound business cases to support investments and ensure the project(s) deliver on key project milestones.
- Develop compelling selling materials, which may include new product launch material, marketing promotion recommendations and consumer insights, focused towards increasing Store Brand share in the existing marketplace.
- Analyze product performance and marketplace data to identify category and consumer trends and translate findings into actionable plans.
- Partner with Customer/Shopper Strategy, Sales, and cross-functional teams to develop and implement tactics that align with category strategies.
- Identify adjacencies for innovation (product or channel) to deliver consistent category growth.
- Up to 20% travel.
Experience Required
- Bachelor’s degree in business, marketing, or a related field.
- Typically 6 years relevant marketing experience.
- Strong analytical skills and business sense in sophisticated data environment. Must be comfortable mining and analyzing data, and then developing clear and actionable insights.
- Good understanding of marketing principles and a natural curiosity and passion for understanding the needs of consumers and customers.
- Ability to manage and prioritize multiple projects within scheduled timelines.
- Self-motivated and exhibit an entrepreneurial spirit.
- High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, creative problem solving and decision making.
Preferred qualifications:
- OTC and/or pharmaceutical industry experience
- CPG industry experience
- Experience in product management with P&L exposure and understanding
- Experience working with syndicated data, i.e., IRI/Circana, Nielsen, etc.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
Nearest Major Market: Grand Rapids