Sr Associate Brand Manager

Location:

Grand Rapids, MI, US, 49503

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.

External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

Description Overview

We are currently looking for a Senior Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team.

Scope of the Role

Brand Performance & Competitive Surveillance & Reporting: Lead weekly & monthly performance reporting based on consumption, media, brand health and CRM data. Continuously monitor and track category and brand performance to inform strategy and/or tactical pivots needed. Partner with Insights & Analytics to leverage marketing mix data and optimize resources to drive brand penetration. Own consumption forecast and analyze performance on weekly & monthly basis.
Social & Digital Media Planning: Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Focus on ways to build first party data, learning and awareness.
Social & Digital Media Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
Influencer Marketing: Execute end to end influencer marketing activation including brief development, coordinating with agency partner, vetting creators and content, coordinating Medical/Legal/Regulatory [MLR] review, and analyzing performance & optimize content marketing strategy.
SEO: Partner with Digital team to monitor performance. Serve as marketing point for article development and further enhancements needed to the site to support SEO.
CRM: Partner with Digital team to determine use cases and test & learn plans to accelerate consumer conversion across the Opill marketing funnel.
Serve as brand liaison to Customer Care and mine for insights into the Opill consumer journey.

Experience Required

Typically, a Bachelor’s degree in business, marketing or a related field is required. Master’s Degree/MBA preferred.
Typically, 6+ years of experience is required. 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills.
Requires the ability to influence without authority internal teams.
Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required.
Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.

External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV