Senior Manager - Commercial Strategy and Implementation


Ghent, BE, 9050

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold.  Help us do it.


Description Overview


As the leader of CS&I Belgium (Commercial Strategy and Implementation), you will play a pivotal role in shaping the future of our organisation, embodying the voice of the shopper and customer. 
Reporting to the Cluster CS&I Director, you will lead a dynamic team of over 6 professionals, driving innovative strategies across all channels and customer touchpoints.


Location: Ghent, Belgium. Hybrid working model.

Scope of the Role

1.Deliver Business Goals & CS&I Strategy for Belgium


  • Delivers the annual, quarterly & monthly business cycle requirements
  • Translate aligned budget goals into country & channel targets 
  • Critical member of the Market Leadership team partnering with the Market Lead & Marketing Director to deliver the aligned objectives 
  • Across fragmented customer & channel environments, drive sustainable & profitable growth through strategic resource allocation & integration

2.Develop Leading CS&I Principles


  • In partnership with Cluster & Marketing Leads – own commercial deployment plan to the sales teams
  • Key partner to Cluster, Central CS&I and broader Sales teams, driving the voice of external reality & what’s needed to win for the country/hub, utilising processes like 5 year strategy & LRP 
  • Lead Go To Market, CVA input & target ownership for all country innovation needs, along with clarity of what is needed to win 
  • Lead commercial input into country/hub level challenges & opportunities with Cluster or Central teams
  • Ensure centrally deployed innovation tools are tailored to be fit for purpose for local sales teams to sell & deliver initiative target objectives 
  • Key partner to Cluster & Central CS&I teams to influence Commercial innovation needs for the country/hub
  • Lead country deployment of annual brand plans 

3.Win in Executional Excellence


  • Leads innovation execution & collates KPI progress tracking for the total country
  • Lead monthly IMEX contributions to Central Leadership team plans to win for the country & identify support needed 
  • Leads delivery & reporting of commercial components of the Local Success Model (built from Category Success Model) 
  • Lead country execution of the Perfect Store strategy, by channel & key customer (eg. distribution targets, price & promotional guidance, visibility targets)
  • Own Perfect Store & DVRP measurement across the country & action plan to drive continuous year on year improvements


4.Build Capability & Enable Success


  • Optimise processes & tools for maximum efficiency & impact
  • Proactive contributor to share & re apply sessions across markets & categories 
  • Key partner to the CS&I community, working to build community capability
  • Elevate customer development excellence: drive winning executions that are tailored for channels & customers
  • Deliver a winning organisational design including team TRSP & individual performance management

Experience Required


  • Visionary Leadership: Establish & actualise a compelling vision, aligning shopper & customer experts across the organisation with broader commercial goals through transformative trade management & customer-centric plans
  • Channel Growth Leadership: Innovatively drive growth in existing & emerging channels, achieving long range sales & margin expansion goals
  • Influential Presence: Exert significant positive influence across the organisation, contributing unique perspectives to drive intelligent decision making & team development, focused on profit & ROI.  Demonstrate a positive track record of leading external customer relationships at a senior level.
  • Analytical Excellence: Utilise data driven analytics to review performance, driving real time improvements
  • Streamlined Sales & Marketing: Lead cycle planning & commercial forums with a focus on simplicity, speed, and effective implementation
  • Growth Mindset: Embrace and excel in new challenges, fostering a culture of continuous learning and adaptation
  • Typically 10 years+ experience in a large FMCG/Consumer Health or retail environment
  • Preference for extensive commercial experience (e.g. Shopper & Trade Marketing and Sales)
  • Proven experience in managing analytically demanding corporate initiatives
  • Demonstrated success in leading senior external relationships and integrating omni-channel strategies and managing retailer relationships.
  • Proven ability to develop and implement effective strategies, processes, and controls, including trade funds management and comprehensive planning processes like S&OP and Stage Gate
  • Expertise in enhancing forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to drive channel strategy execution
  • Mastering 1 of both country languages (Flemish or French); Fluent in written and spoken english


We are an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.  Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV