Brand Manager
Rome, IT, 148
Description Overview
Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.
The purpose of this role is to implement and monitor product/brand marketing plans to achieve sales and profit objectives and to support sales and marketing functions
Scope of the Role
• Analyze how our brands are positioned in the market and crystalize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
Experience Required
• 4 years professional experience in Consumer HealthCare/Pharma
• Brand management in FMCG/Consumer Health company experience required (Food Supplements/Medical Devices a plus)
• University degree (ideally Marketing/Business/Statistics/Management)
• Highly creative with ability to think out of box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking, comfortable working with numbers, metrics and spreadsheets
• Advanced English and fluent Italian
• Knowledge analysis of market data (IQVIA/NewLine/Nielsen)