Senior Brand Manager


Rome, IT, 148

Description Overview

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold.  Help us do it.


Job purpose

You will manage the mid/long term marketing strategies for the company including product development, portfolio management, market studies and 360 degrees marketing activities.

Scope of the Role

Management of related brands under their responsibility to achieve company objectives.

  • Managing brand strategy and brand positioning in short and long term to meet brand objectives.
  • Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives
  • Lead the brand’s launch and re-launch processes by cross functional approach
  • Manage all brand ATL / BTL activities respecting the budget and deadline
  • Work closely with Regulatory Affairs in product development, packaging and communication tools
  • Control the brand’s marketing budget, responsible from brand P&L and necessary action plans
  • Plan and supervise the media planning and buying processes
  • Manage the communication with brand’s third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance
  • Define and ensure the execution of the communication elements (both in the media and at the point of sale) established in Marketing Plan
  • Collect information from the market regarding brands and competition, follow market trends
  • Analyze market shares and market growth very closely by analyzes such as Nielsen / IMS and by market visits for decision making
  • Ensure development of the direct reports
  • Prepare brand product training materials for sales team and doctor detailing
  • Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences
  • Take active role in all internal / external stakeholders relation management
  • Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research
  • Forecast analysis (Demand Forecast)
  • Define and propose strategical actions for Marketing Plan // Lead Core team during Planning process
  • Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate.

Experience Required

  • University degree in a relevant discipline
  • Fluency in English and Italian
  • You bring between 6-9 years experience 
  • You have team management experience 
  • Knowledge digital marketing
  • Knowledge analysis of market data (Newline, IRI, Stackline…)

What we offer you 

•    Perrigo Italy offers you a challenging position within a strong and dynamic company where you can have a lot of own impact.
•    A professional environment offering you the opportunity to boost your career through training, coaching & support, learning on the job.
•    The opportunity to work in a hybrid working model as part of our selfcare and wellbeing strategy (3 days per week in the office)

We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ and more are encouraged to apply. TOGETHER, we make lives better.