Associate Brand Manager - Infant Formula

Description Overview

We are excited to be recruiting for a dedicated Associate Brand Manager to join our US Marketing team based in our Charlottesville, VA location.  This is a hybrid role including three days in the office.

The Associate Brand Manager (ABM) - Infant Formula supports the development and execution of marketing strategies for Perrigo’s infant formula portfolio; Store Brand and Good Start | Dr. Brown’s. This role operates in a highly regulated, scientifically driven category, requiring close collaboration with Regulatory, R&D, Quality, and Sales to deliver compliant, competitive, and consumer‑trusted products.

The ABM plays a critical role in managing portfolio health, supporting innovation and renovation initiatives, and driving category growth with retail partners.     

Scope of the Role

Brand & Portfolio Management

• Support brand and portfolio activation strategies for infant formula business.
• Assist in annual planning, volume forecasting, and short‑range portfolio roadmaps.
• Manage SKU lifecycle activities including new launches, reformulations, packaging updates, and discontinuations.
• Monitor competitive dynamics, national brand benchmarks, and category trends.

Innovation, Renovation & Claims Support

• Support cross‑functional execution of infant formula innovation and renovation projects.
• Partner closely with R&D, Medical Affairs, Regulatory, Quality, and Legal to ensure product claims and marketing materials are accurate, substantiated, and compliant.
• Coordinate packaging development, including label updates aligned with regulatory requirements and retailer standards.
• Contribute to readiness for regulatory changes (e.g., ingredient updates, labeling revisions).

Marketing Execution & Retail Support

• Execute customer‑specific marketing initiatives in collaboration with Sales and Retail Marketing.
• Support line reviews, customer presentations, and category storytelling for retail partners.
• Ensure all marketing executions meet Perrigo and retailer compliance standards for infant nutrition.
• Coordinate with agencies and internal stakeholders to deliver on‑time, accurate marketing assets.

Analytics & Insights

• Analyze syndicated data (e.g., Circana) to assess performance, market share, pricing, and distribution.
• Track category, consumer, and retailer trends in infant nutrition.
• Develop insights and recommendations to drive growth and improve portfolio competitiveness.
• Support post‑launch and post‑promotion analysis.

Cross‑Functional Collaboration

• Partner with Sales on customer strategy, line reviews, and opportunity assessments.
• Collaborate with Supply Chain and Operations on demand planning and supply continuity.
• Work with Finance on budget management, forecasting, and margin impacts.
• Interface with Scientific/Medial Affairs, Legal, Regulatory and Quality to ensure compliance across all marketing touchpoints.

Experience Required

• Typically these skills are obtained with a Bachelor’s degree in Marketing, Business, or related field along with 4+ years of experience in marketing, brand management, or category management.
• Strong analytical skills with experience using syndicated data (Circana/IRI or Nielsen).
• Excellent organizational, communication, and project management skills.
• Demonstrated ability to manage complexity in a regulated environment.
• 5-10% Travel Requirement.

Preferred

• Experience in infant nutrition, pediatric nutrition, OTC, or regulated CPG categories.
• Private‑label or retail‑focused marketing experience.
• Familiarity with FDA‑regulated products and claims processes.
• Experience supporting innovation or renovation pipelines.