Global Digital Manager, Skin Healing (h/f) - CDD 7 mois
Chatillon, FR, 92320
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
This is a hybrid role that covers the maternity leave for the Global Digital Lead and the Global digital manager within the Global Skin Healing category team. The two key brands this team supports are Compeed and Mederma.
In this position you will lead the category digital strategy development and implementation, with a dedicated focus on paid media, SEO, data and technology, as well as supporting the enterprise wide global digital initiatives such as taxonomy, ad verification and adtech guidance.
Scope of the Role
Global Channel/Platform Strategy
• Defining the digital consumer journey and priority touchpoints with a clear understanding of their role and jobs to be done.
• Creating global guidance for how the strategy should be delivered in the channels/platform for which your leading.
• Ensuring the strategies are well-connected to the overall CDJ and desired brand experience
Global Channel/Platform Implementation
• Co-responsible for the development of market start-up toolkits including resource guidelines, assets and KPI’s to integrate into Consumer Journeys and Connections Strategies by Brand
• Assure successful implementation of media strategy with support to cluster leads incl. priority markets.
• Build and evolve best in class consumer experiences via platforms including supporting to local teams for implementation to improve consumer experience.
• Data Driven Approach: Analyze, report and communicate on KPIs to identify areas of opportunity/new features that will enhance consumer experience
• Contribute to the data and technology strategy used to monitor the health of Customer Ecosystem and elevate the experience at each step of the consumer journey
• Work collaboratively within in the marketing skin healing organization to deliver holistic consumer experience planning, activation, measurement and reporting
• Work closely within the Perrigo digital community to elevate learnings and best practices.
Digital Culture
• Create a digital marketing culture throughout the skincare team globally and locally
• Identify and use every appropriate opportunity to communicate a consistent and compelling digital message, and build close and collaborative ways of working internally with other Global marketing departments, and with Local teams
• Build a strong external digital partner network with agencies and thought leaders to complement internal digital capabilities
Experience Required
- A degree in a related discipline and at least eight years relevant experience
- Experience of driving digital transformation in organizations with speed and agility
- Working in multinational/complex environments with multiple stakeholders
- Experience in working with paid media & technical platform knowledge a strong plus
- Experience in building websites/consumer experiences – product management is a plus
- Fluency in English is mandatory and French is a plus
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo