Apply now »

Digital Manager

Location: 

Ghent, BE, 9050

 

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

 

Join us on our One Perrigo journey as we evolve to win in self-care.

 

Description Overview

We are looking for a Digital Manager based in Ghent, working in a hybrid model (3 days in the office, 2 days from home). The Digital Manager supports the execution of digital consumer experience initiatives for assigned brands or categories across key digital channels, including websites, media, social media, and retailer platforms. This role collaborates closely with category teams and cross‑functional partners to deliver high‑quality, compliant, and consistent digital content that strengthens consumer experiences and enhances category activation effectiveness.

 

Scope of the Role

1. Digital Execution & Category Support

  • Execute digital activities for assigned brands/categories, ensuring a consistent, consumer‑centric experience across websites, retailer PDPs, and digital shelf environments.

  • Turn briefs and guidelines into concrete daily actions that drive category goals.

  • Track progress and ensure on‑time delivery to maximize category impact.

  • Gather and prioritize requests from categories and clusters to support strategic execution.

2. Digital Experience & Content

  • Partner with category teams to deliver digital toolkits across owned, earned, and paid channels.

  • Support the execution of formats and touchpoints optimized for each platform and consumer‑journey stage.

  • Deliver high‑quality digital shelf content (titles, claims, imagery, enhanced content, video, ratings & reviews) to boost discoverability and conversion.

  • Contribute to scalable content frameworks and toolkits for consistent, compliant, and high‑quality asset deployment.

  • Support website execution, including UX/UI, content quality, governance, and regulatory compliance, ensuring continuous optimization.

  • Manage daily content deployment: uploads, formatting, tagging, approvals, quality checks, and basic troubleshooting.

3. Collaboration & Digital Measurement

  • Work with category teams, agencies, and analytics partners to gather inputs for digital performance tracking.

  • Coordinate with internal and external partners to ensure accurate, timely data for dashboards and reports.

  • Support performance reviews by compiling data, identifying gaps, and contributing to optimization discussions.

  • Help interpret digital performance data and provide insights that support category objectives.

 

Experience Required

  • University degree in Marketing, Business, Communications, or a related field; digital‑marketing studies are a plus.

  • Around three years of marketing experience, including at least two years in digital roles.

  • Hands‑on experience supporting digital content across channels such as websites, social media, or retailer platforms.

  • Strong interest in digital marketing, social media, and digital brands.

  • Experience working with cross‑functional teams and agencies.

  • Experience supporting content creation and implementation.

  • Basic familiarity with analytics tools, CMS platforms, or other digital systems.

  • Exposure to test‑and‑learn approaches in digital environments, including AI.

  • Consumer‑focused mindset, with the ability to understand needs and support strong category experiences.

  • Digital fluency, with a solid understanding of platforms, tools, and the broader digital ecosystem.

  • Analytical thinking, able to interpret basic performance data and identify opportunities.

  • Content excellence, ensuring clear, accurate, and compelling digital storytelling.

  • Proactive and entrepreneurial approach, creative, adaptable, and eager to learn in a fast‑paced environment.

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo. 

 

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

 

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

 

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application.  (The SAVE button will only save your profile information but not submit an application for this open position.)  Thank you.

 

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.  #weareperrigo

Apply now »