Associate Brand Manager - Women's Health

Description Overview

We are currently looking for an Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team based in either Morristown, NJ or Grand Rapids, MI with a hybrid working schedule. 

Scope of the Role

Responsible for supporting the Associate Director Brand Management on the following brand initiatives:

• Competitive Surveillance & Reporting: Lead monthly performance reporting based on consumption data. Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed. Play integral role in monthly demand planning cycle through forward looking expectations driven by performance trends. Support ad hoc analyses as needed.
• Social & Influencer Planning & Execution: Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Lead Medical, Legal, and Regulatory weekly content review process to ensure all content is compliant before going live.
• Social & Digital Media Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
• Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online Shopper strategy to support customer specific business objectives and merchandising plans.
• Business Management: Support budget management inclusive of PO development, tracking, contract reviews, and finance updates. Lead business needs pertaining to master data, compliance, and inventory management.   
• Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs.
• Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Medical, Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc.

Other day to day responsibilities include: Stage Gate deliverables, meeting management, project management, file maintenance, sales samples coordination, budget management, art conversions and ad hoc analyses & performance reporting.

Experience Required

• Typically these skills are acquired with a Bachelor’s degree in Business, Marketing or a related field.  Master’s Degree/MBA preferred.
• Typically 4+ years of experience.  2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
• Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills.
• Requires the ability to influence internal teams without authority.
• Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
• Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
• Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required.
• Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.
• Up to 20% travel may be required.