Brand Manager - Women's Health
Grand Rapids, MI, US, 49503 Morristown, NJ, US, 07960
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
We are currently looking for a Brand Manager with CPG brand marketing experience to join our Perrigo Marketing Team, based in either Morristown NJ or Grand Rapids MI with hybrid working schedule.
Scope of the Role
Responsible for supporting the Associate Brand Director on the following brand initiatives:
- Innovation & Commercialization: Lead the launch of Women’s Health products, collaborating with internal and external teams to support Sales and drive performance.
- Consumer Insights: Champion consumer understanding by partnering with Insights to develop learning plans, lead social listening, and embed consumer focus across teams.
- Product Access: Expand product accessibility through strategic coalition partners, donation programs, and sampling initiatives.
- Digital Marketing: Collaborate with the digital team to execute direct-to-consumer (DtC) merchandising and sampling programs.
- Ella Brand Management: Oversee end-to-end management of Perrigo’s Rx Women’s Health brand, working closely with external sales and marketing partners.
- HCP Marketing: Develop and implement marketing plans for healthcare professionals, including content creation, webinars, and event participation.
- Creative Development: Lead the creation and execution of brand assets, supported by a clear content measurement strategy.
- Performance Reporting: Analyze and report on digital and social media campaigns, optimizing plans and KPIs to meet evolving business needs.
- Demand & Supply Planning: Represent Women’s Health in monthly demand reviews and manage inventory planning.
- Sales Enablement: Drive sales communications by developing marketing materials for monthly updates and customer meetings.
- Team Leadership: Mentor and support the development of the Sr. Associate Brand Manager.
Other day to day responsibilities include: Stage Gate deliverables, meeting management, project management, A&P budget management, ad hoc analyses & performance reporting.
Experience Required
- A bachelor’s degree in business, Marketing or a related field is required; Master’s Degree/MBA preferred.
- 8+ years of experience, 3-5 years of experience in CPG Brand Management, Media, Shopper Marketing, or Retail Marketing is a plus.
- Digital marketing and data analytics experience required.
- Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills.
- Requires the ability to influence without authority to internal teams.
- Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
- Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
- Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.
- Up to 25% travel may be required.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Target base salary range for NJ $134,000 - $150,000.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
Nearest Major Market: Grand Rapids