Perrigo Aspire Commercial Internship Program - Digital Marketing Summer 2026

Description Overview

We are currently looking for a Digital Marketing Intern with marketplace knowledge, proven analytical capabilities, strong SEO and optimization experience as well as a passion for testing content that resonates with the consumer. This content specialist will be responsible for driving organic sales on eCommerce sites, improving keyword ranking, increasing overall conversion rate, improving the quality of product listings, and helping to launch products on time. The content specialist should have a strong bias for action, make data driven decisions and have a passion for optimizing content.  This Digital Marketing Content Intern will help lead the content delivery & regulatory advertising compliance process for Perrigo’s Asset Management’s digital content. You’ll touch all digital content including web pages, videos, articles and images, etc. Concurrently, you’ll partner with the digital & eCommerce managers, content, and marketing leads to create and deliver compelling digital customer experiences for our brand websites and media channels.

Scope of the Role

• Develop eCommerce organic search and content strategy to increase product awareness and drive conversion for our brands.  Formulate a plan for various types of content to meet marketing goals and audience needs, aiming to boost brand engagement.  Examples of content include, but are not limited to, web site copy, video, marketing emails and digital ads for paid media placements.
• Content management: Manage a content calendar to guide the production process, ensuring consistent, on-brand and high-quality content is published across different digital platforms. Perform content audits to identify gaps and opportunities to engage consumers.
• Ensure Consistency in brand messaging: Review all content to ensure it aligns with the creative brief, the organization’s brand identity and messaging across digital channels.
• SEO optimization: Incorporate SEO best practices and keyword research to improve content visibility and search engine rankings across brand websites.
• Lead the regulatory content compliance submission process through Censhare tool - ensuring content meets requirements.
• Research and analysis: Analyze market trends, audience preferences and competition to identify content opportunities and optimize strategy.
• Performance monitoring: Use analytic tools to evaluate organic content performance and adapt strategies based on data-driven insights. (Profitero)
• Serve as the subject matter expert for eCommerce content best practices, benchmarking, and content creation.
• Organic Sales: The Content Specialist is responsible for driving organic sales. They will develop strategies and execute changes to meet organic sales targets each month.

Experience Required

• Undergraduate student majoring in Business, Marketing, or related field; junior or senior standing preferred. 
• Showcase excellent communication, teamwork, leadership, and problem-solving skills. 
• Demonstrate the ability to work independently and engage professionally with leadership at all levels. 
• Proficiency in Microsoft Office Suite is required.  

Additional Considerations

• Openings in Grand Rapids, Michigan
• Full-time, 40 hours per week
• 14- week internship: May-Aug 2025