Central Marketing Category Manager - Cough and Cold

Description Overview

Are you naturally curious by nature, proactive and passionate about Medical Marketing? 
We are hiring an experienced Global Marketing Manager to work on a key strategic global category in one of our European Head Offices.

Scope of the Role

In this role, you will:

• Be the category lead, coordinating and influencing the cross-functional team & senior management stakeholders.
• Develop category strategy to define a clear growth roadmap with a consumer first approach (product innovation, go to market strategy, activations platform)
• Anticipate consumer trends, competition & new regulations and how these fit into our growth strategy roadmap.
• Actively collaborate with top tier countries across Europe
• Define and execute innovation pipeline (concept, research and development)
• Lead execution of activation toolkits (TVC, digital, POS), with the right consumer insights & touchpoints in partnership with top tier countries.
• Report, track, learn & suggest improvements by analysing the impact on sales of marketing actions.
• Take full P&L ownership including A&P management and optimisation.

Experience Required

• Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence
• Stakeholder management skills able to influence peers, leadership, exec and local teams
• Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
• A strong drive for results, can do attitude and performance tracking 
• Analytical skills and ability to build KPIs
• Passioned & driven person
• Moderate travel: 20-30% of the time 
• Advanced English
• Experience analysing market data (IQVIA, Nielsen, IRI) & financials (P&L ownership)
• 8 years + preferably in Healthcare, OTC or FMCG and someone who is proactive and leads by example.