Digital Marketing Associate

Location:

London, GB, SW11 7BW

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

Description Overview

We are looking for a Digital Marketing specialist who will be supporting the Digital Marketing team through an array of projects around content, analytics, tagging, SEO, e-retailer, Website implementations across our multiple brands.

You must be results driven, creative, organised, love data and be passionate about improving insight and performance.

Scope of the Role

Digital Media

Facilitate SEO strategy execution in support of brand strategies and objectives
Responsible to report on SEO performance, KPIs and relevant metrics to showcase agency’s work and optimisations
Be able to analyse our Digital media campaigns and recommend how to improve performance
Become a key contact and facilitator for both our agency and internal stakeholders to drive and implement Digital marketing excellence across the board.
Support the team with UTM tagging creation and implementation.

Digital Shelf Content

Support and facilitate implementation of Digital Shelf content, working closely with the Content Senior Manager
Be proactive on identifying content gaps and driving projects to rectify, implement and measure project success

Web & Analytics

You will engage with a variety of data sources that you will need to understand to build actionable recommendations for the team (think GA4, Amazon Advertising, IRI, Shopper data, Profitero)
Work closely and collaboratively with local and Global stakeholders to ensure our web assets are up to date.
Analyse digital data to identify trends and insights that can inform marketing strategies and tactics
Collaborate with team members to drive the collection, integration, and analysis of data from various sources, including web analytics, social media, email marketing, and advertising campaigns
Develop and maintain data dashboards and reports that effectively share insights to stakeholders
Conduct regular analysis of website traffic, engagement metrics, conversion rates, and other key performance indicators to identify areas for optimisation
Provide recommendations for improving owned assets user experience based on analytics
Monitor and report on industry trends related to digital marketing, analytics, and consumer behaviour

Experience Required

University Degree in relevant field and typically a minimum of 1 year work experience required
Excellent interpersonal skills, verbal and written communication.
Attention to detail
Organisational skills and ability to multi-task.
Project management skills and ability to deliver on time.
Highly motivated, confident, resilient and positive attitude.
Passion for digital and online media.
Analytical mind to analyse data and metrics and translate insight into actionable strategies.

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV #weareperrigo