Global Digital & CX Marketing Manager - 9 Month Fixed Term Contract

Description Overview

As a crucial member of the consumer experience team, your mission is to contribute to developing and nurturing deep, long term consumer connections, engagement, purchase where applicable and brand love by leading the holistic consumer experience strategy across all digital touchpoints (DTC /websites/platforms, digital media, social, search). 

In this role you will lead the strategies across all paid, owned & earned digital touchpoints of the newly created Women’s Health Business within Perrigo based on a clear understanding of the ever-evolving digital space and consumer expectations.

You will also drive new consumer experiences, powered by digital and data to seamlessly connect them across moments and touchpoints, and add value to consumers beyond the product to drive the profitable growth of our Women’s Health Brands. 

This is a fixed term contract for 9 months.

Scope of the Role

Global Digital Experiences

• Drive consumer journeys across the funnel that deliver value back to the business by leading connections planning with the global WH brand teams, and ensuring regular optimization through data and insights
• Own the WH audience strategy, working with global brand teams and agencies on target audience segments to maximise the value of them through communications
• Define and own the global WH PO&E strategies, acting as the lead on digital media, UX and content, and owning the KPIs and key metrics that drive business performance and consumer experience optimisations
• Act as the Womens Health PO&E representative for cross-functional global PO&E initiatives, being responsible for collaborating with other functions and leading initiatives where agreed
• Contribute to the global WH CRM strategy, helping to create the right environment for a long-term relationship with consumers both to drive transaction and fulfil consumer needs beyond the transaction
• Contribute to the 1P data and technology strategy used to monitor the health of Customer Ecosystem and elevate the experience at each step of the customer journeys

Global to local Capabilities

• Own the WH global audience-led approach for the local markets to operationalize in line with brand and business objectives, ensuring the audiences are adhered to but enabling enough adaptability to market nuances, ensuring regular optimization through local to global report back model
• Responsible for the strategy for search, owning the content territories WH can win and developing a framework to enable rapid and consistent local market operationalization
• Own the digital media strategy, to support local markets in best in class media execution and optimization, driving an audience-led approach that can enable both mass market and targeted messaging and creative in an effective but efficient way across all digital touchpoints

• Work with agency partners to establish measurement frameworks and report back models from local to global that enable optimisation of PO&E in market and the 5yr plan, and leverage the relationships to facilitate best in class market execution of the platforms
• Responsible for the development of market start-up toolkits including resource guidelines, site assets and KPI’s to integrate into Consumer Journeys and Connections Strategies by Brand

Digital Culture

• Create a digital marketing culture throughout the Women’s Health Business Unit globally and locally
• Be the agency partner lead to build a strong external digital partner and thought leader network to complement internal digital capabilities, bringing key partners in to inspire and engage where relevant and driving JBPs that support the WH digital strategy
• Be thought leader to collaborate and support the wider Perrigo global teams on central workstreams as it pertains to best in class digital marketing
• Identify and use every appropriate opportunity to communicate a consistent and compelling digital message, and build close and collaborative ways of working internally with other Global marketing departments, and with Local teams

Experience Required

•  5 -10  years experience (5 in digital roles)

• Experience in building websites/consumer experiences – product management is a plus
• Experience with CRM services, salesforce marketing cloud and/or similar platforms
• Experience of driving digital transformation in organizations with speed and agility
• Working in multinational/complex environments with multiple stakeholders.
• Demonstrable experience of driving actionable digital plans to achieve successful outcomes
• Experience in cross-functional engagement.