Senior Brand Manager
London, GB, SW11 7BW
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
Perrigo, a leading global healthcare provider, is recruiting a Senior Brand Manager to join our Skin Healing team, based in London.
This role will lead a key priority brand within the North Europe Cluster, translating a global strategy towards the North Europe cluster and driving execution across UK in a dynamic, consumer-led category.
Working closely with Global and local market teams, this role will translate consumer insights into clear brand strategies, deliver strong annual plans, and ensure best in class execution across the full marketing mix.
It is a highly visible role, offering the opportunity to own brands end to end while operating within a broader cluster and global matrix.
Scope of the Role
Brand Strategy & Growth
- Own the Cluster brand strategy (3Y horizon) for assigned Skin Health brands within the North Europe Cluster, aligned to global and cluster priorities.
- Translate strategy into clear annual brand plans with defined growth initiatives, KPIs, and milestones.
Brand Planning & Budget Management
- Lead annual planning cycles, including A&P budget management and performance tracking to maximize ROI.
- Monitor brand performance, identify risks and opportunities, and course correct with agility.
Campaigns & Creative Excellence
- Lead the development and execution of integrated ATL & BTL campaigns, ensuring consistency and impact across all touchpoints.
- Partner with agencies and internal teams to deliver compelling, insightled creative that drives consumer relevance and differentiation.
Cross Functional Collaboration
- Work closely with Commercial Strategy, Shopper, Sales, Supply, Regulatory, R&D, and Finance to ensure marketing plans are commercially grounded and operationally executable.
- Act as the central brand lead, aligning stakeholders around shared objectives and delivery timelines.
Market & Brand Guardian
- Track consumer, category, and competitive dynamics across North Europe markets, using insights to strengthen brand positioning and in market execution.
- Ensure brand assets, claims, and activations remain compliant, consistent, and on strategy.
Innovation & Portfolio Evolution
- Contribute to the Skin Health innovation pipeline, validating opportunities, and supporting launches with excellence.
- Partner with Global teams to adapt and land innovations effectively at cluster and local level.
Experience Required
Proven Brand Leadership
- Solid experience in brand management within FMCG, Healthcare, OTC, or Consumer Health, with a track record of delivering growth.
Strategic & Commercial Acumen
- Ability to build brand strategies, link marketing investment to performance, and balance long term ambition with short term delivery.
Strong Execution Mindset
- Hands on, detail oriented marketer who can move seamlessly from strategy to execution.
Cross Functional Influence
- Confident working in matrix environments, influencing across functions and geographies without direct authority.
Consumer Led Thinking
- Strong grounding in consumer insight, with the ability to translate insight into impactful brand and activation ideas.
Energy & Ownership
- Proactive, resilient, and results driven, with a genuine passion for building brands that make a difference in consumers’ lives.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo