Junior Brand Manager - 12 month Fixed Term Contract
Location:
Metamorfosi Athens, GR, 14451
Description Overview
Perrigo have an exciting opportunity for a Junior Brand Manager to join the team based in Athens. This is a 12 month Fixed Term Contract role.
Scope of the Role
In this role, you will be responsible for:
- Analyzing how our brands are positioned in the market and crystalize targeted consumers insights
- Taking brand ownership and provide, with Central Team, the vision, mission, goals and strategies to match up to
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies
- Leading creative development and create motivating stimulus to get targeted population to “take action”
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitoring market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Overseeing marketing and advertising activities to ensure consistency with product line strategy
- Monitoring product distribution and consumer reactions
- Brainstorming new and innovative growth strategies
- Aligning the company around the brand’s direction, choices and tactics
Experience Required
- Ideally you will hold a 3rd level qualification - Marketing/Business/Statistics/Management
- 2-3 years professional experience in Consumer HealthCare/Pharma would be ideal.
- Language skills: advanced English
- Solid understanding of the full marketing mix
- Highly creative with ability to think out of box
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Comfortable working with numbers, metrics and spreadsheets
- Knowledge analysis of market data (IQVIA /Nielsen)
- Advanced Microsoft Office
- Digital Marketing experience is a plus