Brand Manager
Rome, IT, 148
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.
Description Overview
The Brand Manager will implement and monitor product/brand marketing plans to achieve sales and profit objectives, working closely with local and global stakeholders.
Scope of the Role
- Analyze how our brands are positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Brand P&L management, in line with targets, to ensure financial shape
Experience Required
- The key requirement is Brand management experience within the FMCG/Consumer Health/Pharma sector (Food Supplements/Medical Devices a plus)
- Experience in devising campaigns that engage, inform and motivate
- University degree (ideally Marketing/Business/Statistics/Management)
- Excellent understanding of the full marketing mix
- Be able to demonstrate creativity and ability to think outside of the box
- Experience working cross-functionally with internal and external partners (creative, media, market research agencies)
- Strong analytical skills and data-driven thinking
- Good communication and interpersonal skills
- Comfortable working with numbers, metrics and spreadsheets
- Advanced English
- Knowledge of market data analysis(IQVIA/NewLine/Nielsen)
- Advanced Microsoft Office
- Digital Marketing experience is a plus
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV #weareperrigo