E-Commerce Conversion & Digital Shelf Specialist
Rome, IT, 148
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Description Overview
The E-Commerce Conversion & Digital Shelf Specialist plays a key role in optimizing online product visibility, content quality, and conversion performance across Amazon,other marketplace platforms and online players.
The candidate supports the enhancement of the entire shopper journey—from product discovery and search visibility to purchase conversion—through data analysis, digital shelf optimization, marketplace best practices, and emerging AI-powered solutions.
He/she combines strong analytical skills with hands-on ecommerce experience, leveraging data and insights to improve product performance, drive conversion, and support sustainable business growth. Working cross-functionally with Marketing, Sales, Regulatory, and Retail Media teams, the Specialist contributes to the delivery of best-in-class product content and an outstanding online shopping experience
Scope of the Role
Digital Shelf Optimization
• Monitor and analyze digital shelf performance using Profitero or similar tools.
• Action on key metrics including:
o Share of Search
o Content Quality Scores
o Competitive Benchmarking
o Pricing and Visibility Performance
• Identify opportunities to improve product discoverability and conversion.
Product Content Excellence
• Support the optimization of Product Detail Pages (PDPs) across Amazon, other marketplaces and online players.
• Improve:
o Product titles
o Bullet points
o Product descriptions
o Images and A+ Content
• Implement keyword strategies to increase visibility and organic ranking.
• Conduct regular content audits and recommend improvements.
Conversion Optimization
• Analyze shopper behavior and performance data throughout the ecommerce funnel.
• Monitor:
o Organic visibility
o Traffic performance
o Click-through rates
o Conversion rates
• Support testing and optimization initiatives aimed at increasing sales performance.
AI-Driven Content Enhancement
• Leverage AI tools to improve content quality and productivity.
• Optimize content for AI-powered search and discovery environments.
• Stay informed on emerging trends in AI, ecommerce, and digital shelf management.
Cross-Functional Collaboration
Strongly partnering -with Marketing, Sales, Regulatory, and Category teams to ensure content accuracy and consistency.
• Collaborate with Retail Media - to support campaign effectiveness through high-quality PDP content.
Reporting & Insights
• Prepare performance reports and dashboards.
• Translate data into actionable recommendations.
• Support the implementation of continuous improvement initiatives based on performance insights.
KPI
• Conversion Rate (CVR)
• Share of Search
• Organic Visibility
• Digital Shelf Content Score
• Sales Growth on Priority SKUs
• Content Compliance and Completeness
• Contribution to Revenue Growth and Media Efficiency
Experience Required
Minimum 4 years of experience in ecommerce / marketplace environments
• Fluent English
• Strong experience with Amazon ecosystem (Vendor or Seller)
• Data-driven mindset with mandatory experience in tools such as Profitero (preferred) or equivalent
• Solid knowledge of:
- marketplace SEO
- ranking algorithms
- conversion optimization
• Experience or strong interest in:
- AI / Generative AI applied to ecommerce
- content optimization for LLMs and AI-driven discovery systems
- use of AI tools for content generation, testing, and performance improvement
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) All application materials, including resumes and CVs, must be submitted in English. Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo