Junior Brand Manager
Rome, IT, 148
Description Overview
Manage short and mid term marketing activities of the brands including brand actication, sell-out reporting, insights analysis, budget planning.
Scope of the Role
Brand management for the Company and the first only e-comm brand launched this year to achieve company objectives.
• Liaise and collaborate with local cross-functional Core Team to build and execute Marketing Plan
• Ensure execution of Marketing Plan ATL/BTL activities
• Analyze market and competition (sell-out) in offline and online channels
• Analyze and evaluate marketing campaigns, marketing channels, related business financials and web analytics data to help guide business decisions using data and statistical analysis
• Help creating models and recommendations for marketing initiatives to support ongoing improvements in sales and profitability
• Analyze impact on sales of marketing actions and consensus with the commercial area in the sales estimate
• Liaise and collaborate with Corporate Marketing Team to highlight local needs and customer insights, share best practices and ensure a right execution of global strategy
• Communication assets (consumer & HCP) and artworks adaptation and development
• Sell-out sales forecasting
• A&P Budget Control
Experience Required
University degree (ideally Marketing/Economics/Statistics)
• 1-3 years professional experience in Consumer HealthCare/Pharma/FMCG
• Strong analytical skills
• Advanced English
• Knowledge analysis of market data (IQVIA/NewLine/Nielsen)
• Advanced Microsoft Office
Digital Marketing experience is a plus