Brand Manager OTC Benelux

Description Overview

Do you have a passion for marketing and a desire to make a difference in the healthcare industry? Look no further! Perrigo Netherlands is a leading global provider of over-the-counter (OTC) healthcare products. As Marketing Brand Manager OTC, you will have the opportunity to shape the future of some of our brands like Coldrex, Bronchostop, Prevalin & Physiomer and connect with the next generation of consumers. Join us in our mission to empower individuals to take control of their own health and well-being, while unleashing your creativity and innovation in a dynamic and inclusive work environment. Together, we can create a lasting impact on the lives of millions, all while kick-starting your career in an industry that truly matters. Are you ready to leave your mark?

As you will be part of the Benelux marketing team and joining the South-West Perrigo cluster, you will find an international environment which allows you to connect and work together with both local as international marketing colleagues but also other departments such as Media & Digital, Trade marketing (CS&I), Sales or Regulatory Affairs.

Still enthusiastic to help us grow our brands to the next level? 

Scope of the Role

As a Marketing Brand Manager OTC you will be responsible for:

1. Local Brand Strategy: Help building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty. 
2. Brand Identity: Maintaining the brand's overall image, tone, and personality. Ensuring consistent messaging across all marketing channels and materials, including advertising campaigns, social media, website, and packaging.
3. Product Launches: Planning and executing successful product launches.
4. Marketing Campaigns: Overseeing the creation and execution of marketing campaigns together with the media & digital team.
5. Market Analysis: Utilizing centrally lead market research and consumer insights to understand target audiences, their needs, preferences, and behaviors. Applying these insights to develop effective marketing strategies and tactics that resonate with consumers.
6. Budget Management: Managing marketing budgets, ensuring effective allocation of resources to maximize return on investment. Tracking expenses, analyzing costs, and providing regular reports to senior management.
7. Performance Tracking: Tracking and analyzing brand performance metrics, such as market share, brand awareness, and customer satisfaction. Using data-driven insights to identify areas of improvement and discuss strategies with the Central team  to enhance brand performance.
    

Experience Required

Your Profile: 

• You love consumer marketing and love building brands
• You are familiar with the most important components of the marketing mix (positioning, research, media planning, packaging, pricing, digital…) and are very eager to learn further. 
• You have analytical skills, draw conclusions out of several data and love to think about growth strategies.
• You like to manage an A&P budget and to make a business case.
• You have an entrepreneurial spirit and hands-on mentality. Above all, you are a business marketeer, that runs your brands as if they were your own business.
• You are a team player that can work in cross-functional teams to drive your brand(s) performance.
• You are a good communicator (in Dutch and English) and love to present to your peers and management.
• You are University educated or equivalent.
• You have minimum 2 to 3 years experience in a consumer Marketing function.

Our Offer:

• We offer you an appealing career opportunity in a dynamic, strong growing environment and a great BeNe Perrigo team!
• Perrigo Netherlands offers you the opportunity to give direction to your brands thanks to a large amount of local autonomy.
• Working for Perrigo means working for Brands that help consumers to take care of themselves.
• A learning culture in which you can share and apply learnings based on contacts you have with your international colleagues.
• Next to a competitive salary pack, we offer you sufficient growth opportunities to meet your ambitions, both within Perrigo Netherlands as well as within the group.