Brand Manager Lactacyd North CEE
Warsaw, PL, 02-653
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold. Help us do it.
At Perrigo, we are looking for a strategic, data-driven and creative Brand Manager to lead Lactacyd – the world's leading intimate hygiene brand – across Poland, Baltics and Ukraine.
You will manage the business holistically, in charge of brand equity and positioning across all communication and distribution channels and across many different touchpoints in close collaboration with the respective team members.
Why this role is exciting
- You will lead a category leader and shape its future growth strategy.
- You will have end-to-end ownership of the brand: from strategy to execution.
- You will create powerful 360° campaigns: media, digital, social and purpose-driven platforms.
- You will work internationally with global category teams, influencing central strategy.
- You will operate at the intersection of brand building, analytics and innovation.
Scope of the Role
- Be an expert of the product category, building consumer knowledge and competitive analysis across Poland, Baltics & Ukraine.
- Build long-term brand equity and drive market share, sales and profitability.
- Develop annual brand activation plans covering all consumer touchpoints.
- Lead full-funnel activation campaigns:
- media & digital
- social & influencer
- purpose-driven and educational platforms
- Turn deep analytics & consumer insights into actionable marketing strategies that truly move the needle.
- Identify new business opportunities and strategic specialties or therapeutic areas, which address unmet customer needs and accelerate growth.
- Own A&P budget.
- Takes a leadership position within internal teams: trade, sales, regulatory regarding sharing of ideas and marketing plans and vision.
- Establish and develop continuous interaction and communication with the global Category Team.
- Maintain strong market knowledge on competitors and market environment though external and internal research in order to identify needs and opportunities.
Experience Required
- Master’s degree.
- At least 4 years of marketing experience, preferably in pharma, FMCG, skin or personal care.
- Independent management with full responsibility for brand strategy and performance.
- Deep understanding of consumer insights, market trends and shifts, digital environment.
- High sense of responsibility, assertiveness, self-reflection.
- Strong team player, experience working in cross-functional and international teams
- Strong analytical skills and strategic thinking. Can-do attitude and strong prioritization skills.
- Excellent communication and presentation skills.
- Fluent in English both spoken and written.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo