Category Marketing Manager
Warsaw, PL, 02-653
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to win in self-care.
Description Overview
As Category Marketing Manager North CEE (Poland, Ukraine, Baltics) you will play a pivotal role in shaping the future of our organisation, embodying the voice of the consumer while driving the category and country P&L. Reporting to the Cluster Category Lead, the Category Marketing Manager will be responsible for developing and executing the marketing strategy for Skin Healing and Women’s Health category in Noth CEE (Poland, Ukraine, Baltics). This role requires deep understanding of local market dynamics, consumer behaviour and competitive landscape.
Scope of the Role
Deliver Business Goals & implement Category Marketing Strategy
- Support on the required annual, quarterly & monthly business cycle requirements for the category
Develop Best in Class Marketing Activation Plans
- Own Category pipeline & activation priorities for the category rolling out central priorities
- Lead marketing activation plans for category setting up clear business KPIs in partnership with CS&I, Market leads and local media agency
Lead Analytics and Local Category Success Model
- Collaborate with internal teams such as Category leads, CS&I, regulatory, and central teams to ensure alignment behind local marketing activities.
- Lead campaign performance and metrics, analyze results and optimize plans for continuous improvement based on global guidelines. Drive feedback into central Category success model and Connection plannings
- Lead test & learn discipline across touch point & categories ensuring very strong competitive analysis and fast response, as per aligned priorities
Lead category market analysis & performance tracking
- Lead market trends, competitor activities and consumer feedback.
- Lead competitive analysis to inform marketing strategies
- Use analytics to make data-driven recommendations for future activities & campaigns
- Support collaboration with Central teams to update on performances and inform om competitive activities
Experience Required
- Minimum 5+ years in escalating roles within CPG or Consumer Health
- Proven experience in managing analytically demanding corporate initiatives
- Demonstrated success in leading cross functional teams.
- Strong preference for extensive experience in Marketing and Sales
- Proven ability to thrive in fast-paced, dynamic environment and adapt to changing priorities
- Ability to develop and implement effective strategies, processes, and controls, including trade funds management and comprehensive planning processes like S&OP and Stage Gate
- Expertise in enhancing forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to drive channel strategy execution
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here
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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo